5 Reasons to Consider Our Press Release Service

Why Go With A Press Release

1. Announce a New Service or Business. Get more bang for your buck than with advertising. When you launch a business or offer a new innovative service, it's a story if told properly to the right audience.

2. Better Chances Over Newspaper or Even Online Advertising. Investing a small portion of your advertising budget on a press release or two is guaranteed to drum up more interest than a newspaper ad - whether it's in print or online. That's because of the distribution factor. You can post it on your website to be found through the search engines (more content always helps with the search engines) and to the local newspapers and other media outlets. Your graphic ad may look nice and it has some key word tags attached to it, but it simply doesn't pull in visitors through the search engines.

3. For the Record on Your Website. Business owners are often told to add press releases to their websites to improve their luck with the search engines. This is a good reason, but even more important is the official record and keeping yourself in good standing.

While newsletters fill your website with interesting information for clients, press release pages are your official accounting area for all your community service work and business accomplishments. It's your official story, the whole story.

That record is important for potential investors and community officials from whom you seek annual, temporary and seasonal licenses. And should anything ever go wrong at your business, you want to be judged in light of all the facts.

Why NES Copywriting

1. Knowledge & Careful Distribution. NES Copywriting has a strong knowledge of the Massachusetts media market from years of working on the reporting side. But clients really choose us for our creative approach and hard work to gain them coverage whenever possible. We assess each situation individually and craft you a unique, individual distribution strategy. Sometimes it's hand-delivering a personal package to just one reporter. Other times, we get your information to as many reporters and websites as possible. And we promise to always follow-up for you.

2. Making a Story Easy to Cover. In this day of media cutbacks, it's important to make your story as easy to cover as possible. NES Copywriting is skilled at using the right media catch phrases and presenting events or announcements in the proper context to increase your chances of media coverage or a press photo. We also pay attention to work schedules and deadlines, so you don't get overlooked due to scheduling conflict.

3. So Many Audiences Want to Know. Businesses usually know who they want to hear their message, but may be unaware of others with a possible interest in their announcement - and using their services. NES Copywriting identifies all the media outlets, community groups and websites that work for your announcement and tailors your message so it matters to them.

5. Accuracy & Honesty. NES Copywriting can help you make your announcement with the proper level of excitement, which is important to our credibility and your own. We also pledge to be honest with you about the anticipated result.